A strong affiliate program isn’t about having the most partners. It’s about having the right partners bringing in depositing players at commercially sustainable acquisition costs.
At PowerUpSolutions, we provide fully managed affiliate marketing services across Tier 1 and Tier 2 markets. With 10 years in the industry, we’ve built strong relationships across the affiliate ecosystem, giving us the network and experience to connect brands with the right partners across multiple markets.
We can provide you with a fully managed affiliate program or just a strategic consulting – from program setup and recruitment to partner management, optimization, and reporting.
Whether you need a fully outsourced affiliate department or support for your existing team, we build the service around your operation.
What We Do
Our focus is turning your affiliate channel into a predictable source of depositing players. Setup the core structure, onboard and manage partnerships, partner optimization and budgeting, ensuring all activities are covered.
Affiliate Marketing Strategy:
We build and manage affiliate programs designed to grow First Time Depositors (FTDs) and Net Gaming Revenue (NGR) while keeping CPAs under control.
- Affiliate program setup
- Commission structures and commercial terms
- Affiliate research, and onboarding
- Ongoing affiliate relationship management
- Deal and incentive negotiation
- Tracking and attribution support
- Traffic quality monitoring
- Payout and invoicing management
- Performance reporting and optimization
Program Setup & Tracking
Starting from zero? We help select the right affiliate platform, manage the setup, and coordinate its integration with your casino platform. If you already have a program in place, we can improve the existing setup without disrupting the activities.
We make sure the fundamentals are right – Traffic attribution, cookie windows, S2S postbacks, KPA framework, partner reporting, and program terms – before you start scaling.
Affiliate Research, Management & Growth
Volume is easy. Quality is not.
We identify partners that match your brand, and target markets, then handle outreach, negotiation, and onboarding.
We work across SEO and comparison sites, streamers and content creators, communities, tipsters, media buyers across multiple GEOs.
Signing an affiliate is only the beginning. We manage relationships after onboarding, negotiate placements, reactivate high-potential partners, and keep affiliates supplied with relevant offers and creatives.
We track which partners are delivering the strongest player value and focus on scaling those relationships through better placements, stronger offers, new GEOs, new creatives, and revised commercial terms where the numbers justify it.
Traffic Quality & Compliance
Not every FTD has the same value.
We monitor for incentive traffic, bonus abuse, suspicious conversion patterns, restricted GEOs, prohibited traffic sources, and partners whose numbers don’t match the underlying player value.
We also work alongside your compliance team to ensure affiliates understand your promotional requirements, market restrictions, and brand guidelines.
Due diligence happens before partners go live, and monitoring continues afterwards. Early detection protects both your budget and your brand.
Reporting
You should always be able to answer one question: what is my player LTV?
Cohort and deal-level analysis shows which partners are delivering valuable players, which commercial terms are working, and where there is room to scale.
How to start?
We start with an introductory kick-off call to understand your brand, target markets, existing affiliate setup, and growth targets. From there, we define what needs to be built, improved, or scaled and agree on the commercial structure and performance targets.
Pricing is based on the scope, number of markets, and size of the program. Everything is agreed upfront, so you know exactly what’s covered before we begin.
Ready to grow your affiliate channel? Tell us which markets you’re targeting, where your program stands today, and what you want to achieve. We’ll build the plan around it.