Acquisition is one of the biggest challenges any online casino faces – and one of the most important to get right. Traffic is what moves the business forward, without sufficient players, the brand can generate significant costs without real profits.
At PowerUpSolutions, we support our clients with a fully managed media buying service that generates qualified players across Tier 1 and Tier 2 markets through paid acquisition channels at a share of cost commercial basis adding no fixed costs.
With 10 years of industry experience, we’ve built the infrastructure, platform knowledge, and hands-on expertise needed to run and scale paid acquisition campaigns across multiple markets.
What We Do
We have a full and direct META Business Setup. Our team manages the complete campaign creation and execution, while the client provides the advertising budget, relevant bonus & landing page and the required conversion tracking.
Media Buying Strategy:
We build and manage campaigns designed to grow First Time Depositors (FTDs) and ROAS while keeping acquisition costs under control.
- Advertising account setup and campaign infrastructure
- Campaign strategy, targeting and execution
- Meta Pixel and tracking implementation support
- Campaign creation, launch and ongoing management
- Budget allocation and optimization
- Performance monitoring and campaign scaling
- Creative testing and optimization
- Regular performance reporting
How We Run the Channel
Build. We structure audience targeting, campaign architecture, and budget allocation around your offer and target markets. Campaigns run full-funnel, combining prospecting for new players with retargeting for those who registered but haven’t yet deposited. We consolidate campaigns where possible rather than spreading budgets too thin, giving the platforms enough conversion data to learn and optimize effectively.
Test. We test creative at volume from the first week, because that’s where much of the performance variance comes from. Early spend is treated as a structured learning budget with a defined read-out point, rather than an immediate measure of long-term performance.
Scale. We increase spend behind campaigns producing deposits at target cost, cut what isn’t working, and avoid unnecessary changes that disrupt platform learning. Scaling happens on evidence, market by market.
Reporting
Full-funnel reporting, broken down by campaign, and market:
- Delivery – Spend, CPC, CPL, CPA
- Conversion – REG to FTD, Click to FTD rates
- Acquisition – FTDs, EPC,
- Value – Deposits, ADPU, ARPU, and ROAS
What We Need From You
The service is fully managed. What sits on your side:
- The advertising budget – media spend is yours and goes directly to the platforms
- The offer – the bonus, proposition, and landing pages players arrive on (We can fully assist if our teams manage your CRM)
- Conversion tracking – S2S tracking for REG and FTD, Re-Deposit events
- Creatives, if you want to supply them – provide your own assets based on our recommended formats and design framework, or leave creative production to us
Clean REG and FTD signals allow campaigns to optimize toward deposits rather than clicks. We support the implementation and verify that events are firing correctly before spend goes live.
If your platform doesn’t have Server-to-Server(S2S) tracking set up yet, we’ll work with your technical team to get the required conversion events in place before campaigns launch.
Commercials
The arrangement is simple: you fund the media spend and pay a media buying fee for the service. Your advertising budget goes directly toward your campaign.
An example: On a $10,000 monthly advertising budget, the media buying fee is $3,000, making the total monthly outlay $13,000. The $10,000 funds your media spend, while the $3,000 covers the service around it – account setup, campaign strategy, creative, launch, daily management, optimization, and reporting.
The fee is agreed upfront based on the scope and markets you want covered, so you know your total cost before anything goes live.
How to start?
We start with an introductory kick-off call to understand your offer, target markets, advertising budget, and tracking setup. From there, we assess the opportunity and outline what we believe the channel can realistically deliver and what budgets are necessary to begin with.